This Privacy Notice of Hop Essence, LLC (“Hop Essence”) covers the collection, use, and disclosure of personal information that may be collected by Hop Essence anytime you interact with us, such as when you visit our website, when you purchase Hop Essence’s products and services online or in one of our stores or offices, or when you call our sales or support associates. Please take a moment to carefully read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at Hop Essence, and we go to great lengths to protect it.
- Reasons We Collect Personal Information
We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers, and events that you might like to hear about.
- Information We Collect and How the Information May be Used
There are a number of situations in which your personal information may help us provide you with better products. For example:
We may ask for your personal information when you’re discussing an issue on the phone with an associate or purchasing a product.
When you interact with Hop Essence, we may collect personal information, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about Hop Essence products you purchase, such as their serial numbers and date of purchase; and information relating to a support or service issue.
We also collect information for market research purposes—such as your occupation and where you use your Hop Essence products—to gain a better understanding of our customers and thus provide more valuable service.
We may collect information regarding customer activities on our websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products, and Internet services are of most interest to them.
We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve our products.
This information may be shared with third parties or in special circumstances as described elsewhere in this notice.
- Your Online Account and Related Information
Our website allows you to create an online account. This convenient service saves you time and allows for easier use of our web services. In order to create your online account, you will need to provide your email address and create a password. You may also be asked to provide your name, mailing address, and/or a credit card number. The system saves some of the information in your personal profile, which you can use when performing various activities relating to our website and the products and services you purchase from Hop Essence. You must keep your password confidential and you must not share this information with anyone. If you share a computer with anyone, you should always log out of the website before leaving it to prevent access to your information from subsequent users of that computer.
- Publicly Displayed Information is Public
If you post comments or reviews on our products on the website, you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. Hop Essence is not responsible for the personally identifiable information you choose to submit in these forums. For example, if you choose to make information, which was previously nonpublic, Hop Essence may collect that information from your interaction and the information may become publicly available.
- When We Disclose Your Information
Hop Essence takes your privacy very seriously. Hop Essence does not sell or rent your contact information to other marketers.
To help us provide superior service, your personal information may be shared with legal entities within our corporate group globally who will take steps to safeguard it in accordance with our privacy notice.
There are also times when it may be advantageous for Hop Essence to make certain personal information about you available to companies that Hop Essence has a strategic relationship with or that perform work for Hop Essence to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. In such situations, these companies are prohibited from using your personal information for any unauthorized purposes and are also obligated to protect your information in accordance with Hop Essence’s policies, except if we inform you otherwise at the time of collection. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on our website.
Hop Essence may take the personal information we receive from individuals responding to our customer surveys and combine (or aggregate) it with the responses of other customers we may have, to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). Hop Essence then uses the aggregated information to improve the quality of its services to you, and to develop new services and products. This aggregated nonpersonally identifying information may be shared with third parties.
We also reserve the right to disclose your personal information for any reason if, in our sole discretion, we believe that it is reasonable to do so, including credit agencies, collection agencies, merchant database agencies, law enforcement, litigation or to satisfy laws, such as the Electronic Communications Privacy Act, the Child Online Privacy Protection Act, regulations, or governmental or legal requests for such information. We may also disclose personal information that is necessary to identify, contact, or bring legal action against someone who may be violating our contracts, policies and procedures. Finally, we may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
- How We Protect Your Personal Information
Hop Essence takes precautions—including administrative, technical, and physical measures—to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
Our websites use Secure Sockets Layer (SSL) encryption on all web pages where personal information is required and to make online purchases you must use an SSL-enabled browser in order to protect the confidentiality of your personal and credit card information while it’s transmitted over the Internet. You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.
While we make every effort to ensure the integrity and security of our network and systems, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. You acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this website cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.
- Integrity of Your Personal Information
Hop Essence has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. You always have the right to access and correct the personal information you have provided and can help us ensure that your contact information and preferences are accurate, complete, and up to date. You may change your personal information by accessing your account online at any time. You may also access and correct your personal information and privacy preferences by writing us at:
Hop Essence, LLC
ATTN: Privacy Officer
201 Alameda del Prado #101
Novato, CA 94949
- rivacy of Children
Protecting children’s privacy is especially important to us. We do not knowingly collect personal information from children under 13 for marketing purposes. If a child under 13 submits personal information to Hop Essence and we learn that that personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. It is our policy to comply with the Children’s Online Privacy Protection Act of 1998 and all other applicable laws. Therefore, we restrict our website to persons 18 years or older.
YOU MUST BE EIGHTEEN (18) YEARS OR OLDER TO ACCESS HOP ESSENCE’S WEBSITE. IF YOU ARE UNDER EIGHTEEN YEARS OF AGE, YOU ARE NOT PERMITTED TO ACCESS THE HOP ESSENCE’S WEBSITE FOR ANY REASON. DUE TO THE AGE RESTRICTIONS FOR USE OF OUR WEBSITE, NO INFORMATION OBTAINED FALLS WITHIN THE CHILDREN’S ONLINE PRIVACY PROTECTION ACT OF 1998 AND IS NOT MONITORED AS DOING SO.
- Cookies and Other Technologies
We may gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We may use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. Hop Essence will not use the information collected to market directly to that person.
In some of our email messages we use a “click-through URL” linked to content on our website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition, we use pixel tags—tiny graphic images—to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format that customers can read. And they tell us whether emails have been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in the United States.
- Commitment to Your Privacy
As we said, Hop Essence takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to our employees and strictly enforce privacy safeguards within the company. In addition, Hop Essence supports industry initiatives, such as TRUSTe, to preserve privacy rights on the Internet and in all aspects of electronic commerce.
- Links to Sites of Other Companies
- Further Questions Regarding Privacy
If you have questions or concerns about Hop Essence’s Privacy Notice, please contact us. We will endeavor to respond to your inquiry within 30 days.
Hop Essence, LLC
ATTN: Privacy Officer
201 Alameda del Prado #101
Novato, CA 94949
- Effective Date; Updates to Privacy Notice
The terms and conditions in this notice came into effect on [effective date]. Hop Essence reserves the right to revise, amend, or modify this notice at any time and in any manner. When we change the notice in a material way, a notice will be posted on our website along with the updated privacy notice. Your use of our website and any other services provided by Hop Essence after such changes are implemented constitutes your acknowledgement and acceptance of these changes. Please consult this privacy statement prior to every use for any changes.